SEARCH ENGINE OPTIMIZATION Duplicate Site Content Penalty Misconception Exploded

This “duplicate article’s penalty” misconception is among the greatest hurdles. We encounter when you get website professionals to accept reprint content material. The myth is search engines like Google may punish a website when most of the content can also be on some other websites.

Clarification: there exists a really duplicated content penalty for content material that’s duplicated with small or no variation over the pages of an individual site. Additionally, there is a “mirror” penalty for a niche site that is pretty much considerably duplicating another solitary web site. What I’m discussing this is actually the reprint of webpages of content separately, instead of in a bulk, on multiple websites.

Another clarification: “penalty” is a loaded concept in SEO. “Penalty” means that search engines will punish a website for violations of the engine’s terms of service. The punishment can mean making it less likely that the site will appear in search results. Punishment can also mean removal from the search engine’s index of web pages (“de-indexing” or “delisting”).

How have I exploded the “duplicate content penalty” myth?

1. PageRank. Many thousands of high-PageRank sites reprint content and provide content for reprint. The most obvious case is the news wires such as Reuters (PR 8) and the Associated Press (PR 9) that reprint to sites such as http://www.nytimes.com (PR 10).

2. The proliferation of content reprint sites. There are now hundreds of websites devoted to reprint content because it’s a cheap, easy magnet for web traffic, especially search engine traffic.

3 Experience. I’ve seen significant search engine traffic both from distributing content to be reprinted and from reprinting content on the site.

How I Doubled Search Engine Traffic with Reprint Content

When I first started distributing content for my main site, I was stunned by the highly targeted traffic I got from visitors clicking on the link at the end of the article. Search engine traffic also slowly increased both from the links and from having content on the site.

But I was even more stunned with the search engine traffic I got when I started putting reprint articles on the site in September. I had written quite a number of reprint articles for clients and accumulated a few webmaster “fans” who looked out for my articles to reprint them. I wanted to make it easier for them to find all the reprint articles I had written.

I didn’t want to draw too much attention to these articles, which had nothing to do with the main subject of the site, web content. So I secluded the articles in one section of the site.

The articles got a surprising amount of search engine traffic. The traffic was overwhelmingly from Google, and for long multiple-word search strings that just happened to be in the article word for word.

Why Was I Surprised With All The Search Engine Traffic?

1. The articles had so little link popularity. The link popularity to the articles came primarily from a single link to the “reprint content” page from the homepage, which linked to category pages, which linked to the articles themselves–three clicks from the homepage. The sitemap was enormous, well over 100 links, so its PageRank contribution was minimal. Since these articles were on the site such a short time I strongly doubt they got any links from other sites.

2. The articles had so much competition. These articles had been reprinted far more widely than the average reprint article, which is lucky if it makes it into a few dedicated reprint sites. As part of my service I had done most of the legwork of reprinting my clients’ articles for them. In fact, I guarantee at least 100 reprints on Google-indexed web pages either for each article or group of articles. So that’s up to 100 web pages, sometimes more, that were competing with my web page to appear in search engine results for the search string.

Why Do Reprint Articles Get Search Engine Traffic?

You would think Google would just pick one web page with the article as the authoritative edition and send all the traffic to it.

But that’s not how Google works. All the search engines look at factors beyond just the content on the web page. They look at links. Google, at least, claims to look at 100 factors total. Many of these must relate to the content on the page, but not all of them.

The whole experience has given me great insight into what factors Google uses in addition to what we would consider the page itself, and the relative importance of each.

  • Web page titles (the one in the html title tag) are extremely important as tie-breakers between two otherwise equally matched pages. Most reprinters waste the html title, using the article title as the web page title. Set yourself apart by creating unique five-to-ten-word web page titles that include target keywords.
  • Content tweaks. You can also introduce the article with a unique, keyword-laden editor’s note, and finish the article off with some keyword-laced comments.
  • Intra-site link popularity and anchor text (that is, for links to the article page from other web pages on the site) are also important. If you can’t link to the page from the homepage, keep it as close to the homepage as possible and weed out extraneous links (try putting all your site policies on a single page).

Reprint content articles, such as the online search engine traffic that they provide, price absolutely nothing. Avoid looking a gift horse in the mouth. Forget the “duplicate content penalty.” Get involved on content reprints and promotes the major search engine’s wealth.

Top Recommendation: Viral Traffic for increasing your website traffic.

All About Off Page SEO

Off Page Search Engine Optimization


Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs). And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor.

There are two kinds of SEO, on page and off page. This article will tackle the latter.

Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages on your website, hence the name to this type of SEO.
What are these steps?

Well, all of them are concerned with building your link popularity. Your link popularity represents the number of back links your website has. To check your website current link popularity, head over to http://www.linkpopularity.com and use the free tool that can be found there. The higher your link popularity, the higher your PR will be.

Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. It’b not a matter of getting reciprocal links like your link to me, and I will link to yours.Google, in particular, despise reciprocal linking. You have to get unilateral links to your website.

The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the number-one strategy to invite websites to link to yours. However, your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content.

What are the other ways by which you could build your link popularity? Try the following techniques:

Article marketing. There are thousands of article directories on the Internet. You could submit articles to these websites. For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you submit just one article to a thousand directories, you have a thousand pages linking to your website! Sounds like a daunting task? There are article directory submission services available. Seek them out. For as low as $25, they could submit your articles to as many as 200 directories.

Forum marketing. There are online communities dedicated to the subject that your website is serving. Seek them out, then join them. You抎 be allotted a signature box, which would appear in your every post. In your signature box, you could leave a link to your website. Then post as many significant messages as you could. For every post you will make, you抎 have a page linking to your website.

Advertise at http://www.craigslist.com Now here a novel strategy. The website http://www.craigslist.com is a well-known classifieds website with a PR7 score. A PR7 score is rarely high! To have a link in a website like this would give a tremendous boost to your own website. Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course. It doesn’t matter that no one would get to read it. What matters is that the search engine spiders would find your website as they would come from a PR7 site.

Look for partners who are willing to include your list in their pages. The easiest way to do this is to use the free tool at http://www.webconfs.com/backlink-builder.php

Try triangular linking. Google despises reciprocal linking, but triangular linking is one way of going around this limitation. Look for two or more webmasters who are willing to give it a shot. Webmaster A could post a link to Webmaster website in his own pages. Webmaster B can post a link to Webmaster C website in his own pages. And webmaster C can post a link to Webmaster A website in his own pages. It may enforce the same principle as reciprocal linking, but the search engine spiders are not programmed to figure this out yet.

All About On Page SEO

On Page Search Engine Optimization (SEO)

When it comes to doing business online, you will soon discover that it’s all about the traffic. Traffic, or the number of Internet users you’d be able to generate for your website, is and will always be the lifeblood of any online venture. After all, what good is a website when there’s no one there to see its pages? How successful will your digital products be if no one were  able to know about them? Who will avail of your services when no one gets  exposed to their existence? 

English: a chart to describe the search engine...

English: a chart to describe the search engine market (Photo credit: Wikipedia)

 

Contrary to what many people believe, generating traffic to your website does not start once your pages are published and have gone live. Traffic generation strategies start at the very moment you are conceptualising an idea for the website itself.

This is what on page search engine optimization (SEO) is all about. It is concerned with techniques that you could implement on your web pages themselves to ensure a good volume of traffic for your website. 80% of your traffic would come from the many search engines in the World Wide Web. If every single web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant query.

• Keyword selection. Choosing the right keywords is essential to the success of your website. Keywords are the popular search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you’ll have better chances of winning the attention of the search engine spiders. To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at http://www.nichebot.com 

• Keyword placement in content. Content is the king of the Internet. However, even royalty needs support. Populate your content with the proper amount of keywords. A density level of at least 2% should be sought. This means that the right keywords should be mentioned at least twice for every 100 words of text.

META tags. META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the following META tags on the top portion of your source code. You could copy-paste them from the list below, but do change the indicated fields. Furthermore, make sure that you include your keywords as much as you could on your META tags.

ALT tags. ALT tags refer throughout the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.

• Page titles. Page titles are the captions that appear at the very top of your web page. Make sure that each web page on your website would have a different title that will include the appropriate keywords.

Focus. Remember, search engines will crawl through your website per page. Each page is a different project altogether. Focus is the key. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made. Additionally, it would greatly help if you named  the page file in a manner that would include the keyword or key phrase it is focused on. For example, http://www.thisisyourwebsite.com/thisisyourkeyword.html is a good page filename that would help boost your SEO efforts.

Image of Google & Yahoo offices in Haifa. Both...

Image of Google & Yahoo offices in Haifa. Both located in the same building (Photo credit: Wikipedia)

 

Following these guidelines would help you a lot in securing a favorable position in search engine results pages. This in turn would guarantee for you a sustainable and sufficient volume of traffic that would make your website a genuine success.

Pinterest Marketing For Dummies (For Dummies (Business & Personal Finance))

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  • Helps you get the most out of marketing on Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards
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  • Reveals how to run contests on Pinterest
  • Gives the lowdown on launching new products
  • Includes tips and techniques for building a community on Pinterest

Market with Pinterest, it’s fun and easy, and even more so with Pinterest Marketing for Dummies.

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