Tag Archive: Direct Marketing

The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers

For business owners and professionals fed up with the lack of leads generated by their company’s marketing materials — and can’t figure out what’s wrong … If you reluctantly took on the role of writer for your company and your efforts crafting marketing materials have left you more confused than empowered, take a deep breath …

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The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing

Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing includes direct selling promotions, exhibitions, merchandising, auditing, demonstrations, and mystery shopping. Individually or combined, these activities develop brands, and when implemented they can significantly increase the brand’s return on investment. The Handbook of Field Marketing explains both the …

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Advertising and Promotion: An Integrated Marketing Communications Perspective

Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers …

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