Tag Archive: Powerful

The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers

For business owners and professionals fed up with the lack of leads generated by their company’s marketing materials — and can’t figure out what’s wrong … If you reluctantly took on the role of writer for your company and your efforts crafting marketing materials have left you more confused than empowered, take a deep breath …

Continue reading »

Content is Currency: Developing Powerful Content for Web and Mobile

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, …

Continue reading »