Tag Archive: Arizona State University

Service Management and Marketing: Customer Management in Service Competition

“Professor Grönroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Grönroos continues as one of service marketing’s most original and able thinkers.”—Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing J.L. Kellogg …

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