Tag Archive: Customer,

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for …

Continue reading »

Service Management and Marketing: Customer Management in Service Competition

“Professor Grönroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Grönroos continues as one of service marketing’s most original and able thinkers.”—Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing J.L. Kellogg …

Continue reading »

Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability

ROI (Return on Investment) is today’s key business tool for measuring how effectively money was spent–yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an …

Continue reading »