Tag Archive: Key Business

Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability

ROI (Return on Investment) is today’s key business tool for measuring how effectively money was spent–yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an …

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Marketing for the Mental Health Professional: An Innovative Guide for Practitioners

Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners “This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places.”—Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic “David’s book is brilliant! …

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