Tag Archive: Secrets

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for …

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About Face: The Secrets of Emotionally Effective Advertising

Once advertising was all about being “on-message” and getting talking points right.  But breakthroughs in brain science have confirmed what we all know but don’t often admit to in business: people are primarily emotional decision-makers.About Face shows how 21st-century advertising can realize success by being “on-emotion” first and foremost.  Using data from eye-tracking and facial …

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