Monthly Archives: November 2014

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The Fastest And Easiest Way To Write Great Articles
Now, with as many tip websites as there are and as many online forums, there’s no need to come up with all the content off the top of your head.
Now here’s something vitally important – you must never take another person’s words for your article.  Not one sentence.  Not one phrase.  It’s illegal and can get you jailed.
But you can certainly learn from their content and write your own article. Find three or four articles on your topic, read them carefully, and write your own article in your own words based on what you’ve just learned.

Where To Find Good Info

If I wanted to write an article on “unschooling”, I’d search Google for “unschooling forums” or “unschooling discussion boards”.
All I then do is look for what folks are talking about, read their responses and use them to help write my own article.
If you find a great info-product on Clickbank for gardeners, do a search for garden forums.  See what kinds of questions folks are asking and write an article to answer.

You can also find Frequently Asked Questions at FAQ.org and Groups.google.com.

Remember, you’re keeping your article short and to the point.  Use helpful tips throughout.

I remember one article I read about searching for a fitness club.  One of the tips went like this.  “In order to find the best fitness club for you, you must go out and look for one.”
Well, duh!   For crying out loud, that’s idiotic.  Of course you have to look for one.  That’s a piece of totally useless information.

Steer clear of stating the very obvious.  Give unique, helpful suggestions.  That’s what your readers want.

Writing Your Article Title  

Like a headline, this is what gets folks to decide to read your article or pass it by.
People want articles with helpful tips they can use immediately.  Your title must convey what you’re offering in your article.
“Reaching Your Goal” – kind of boring “Making It” – too abstract, this could be a title for baking cakes or any number of things
““7 Proven Steps to Reaching Any Goal That You Can Implement Right Now!”” – much better

You can use personal anecdotes in your article.  These add flavor and help hold your reader’s interest. People love a story!

Editing Your Article 

Any professional writer will tell you how difficult it is to proof your own work.  Because you know in your head exactly what the page is supposed to say, it’s easy for your brain to skip over little errors.
You can read your article aloud to help check for flow.  But also have another pair of eyes look over your work and see if the  article makes complete sense.

Don’t forget to check for spelling errors.  Too many of these and your article will likely not be accepted/published.

 

 

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Writing Web Friendly Copy

In order to write effective copy for the web, there are two primary areas that you should look at. It is the page title and the META descriptions. Both of these are usually the first two things that a person will see when searching the web for a particular product or service.

However, this does not actually apply to all search engines or directories as some will not show the META description at all. In some cases, they will show a snippet of the content from your site.

Below we provide in list of importance for particular areas that you should focus on in order to write effective web copy.

1. Page Title – This is the first thing that any visitor will see when carrying out a search on the web.

2. META Description – Usually the second thing the visitor will see when carrying out a search through a search engine or directory.

It is important to remember that both of these are likely to be produced on the Search Engine’s Results Page (SERP’s).

3. Heading Tags – This will relate to specific subjects within your site.

4. Visible Content – This is another area of importance that you should focus on in order to produce effective copywriting for the web. These are provided below in order of importance.

  1. Hyperlinked Tex and Title Attribute – This is frequently displayed as a “tool tip”. Which is a short message that will appear when the pointing device (cursor) pauses over a particular object?

  1. Alternate Text Tags – This should be for an image and is not to be used for stuffing with keywords that do not apply to it.

  1. META Keyword Tags – Unfortunately, due to severe abuse by unethical marketers and uneducated consumers these are not as strong as they use to be. In fact, most search engines will no longer be looking at these as a relevancy factor during their search. So it is important that you make sure the keywords you use in this tag are to be found in the visible content for the page.

So effective copywriting for the web can only be achieved if you carefully research your keywords and keyword phrases. What is the point of writing any copy, if you do not know what it is actually that your target audience is searching for? By targeting the correct keywords and keyword phrases you are taking one of the most important steps in writing effective copy.

Keywords, Keywords, Keywords

Search engines are the most important tool on the web for bringing new customers to a site. Many people who have never heard of your site will use a search engine to find what they are looking for, at your site or at someone else’s.

But unfortunately, a search engine is not psychic and not very intuitive either. They will not be able to find what people are actually looking for but rather what they are asking for. But just how do you know what people are looking for?

There are a number of different ways in which you can get ahead of the competition in relation to people’s search habits. There are many effective programs around and one of these is Word Tracker, which can be found at WordTracker.com.

You are able to license this program either by the day, week, month or year. What this program does is provide you with feedback in relation to key phrases that you submit to it. It will also make recommendations in relation to similar key phrases, and you are then able to test them against the most important search engines and directories on the web.

What it then does it tells you just how many people are searching for a particular phrase, and how much competition there is from other sites. Once this is done then Word Tracker assigns each phrase with a Keyword Effectiveness Index (KEI) ranking.

So by using the phrases that attracts the most interest, but the least competition, appropriately throughout your site in both copy and page titles, it will make it more receptive to the search engines and directories. So when it comes time for people who are looking for a particular product or service, then your site should be one of the first they see in their search results.

The best time to do any keyword or key phrases searches is when you are first building your site. This will then mean that you do not need to rewrite your copy later on. But really, it can be done at any time. It is important to remember that if you are not researching what it is your customers want, then your competition will be.

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1 Remove your limits

Reduce your subject to a single core word and then brainstorm around it. For example, if you’re trying to write about “Study Skills”, expand your thinking to “School”. Now jot down everything that comes to mind when you think about School, and when you run out of ideas start asking yourself open questions around the subject and noting your answers.

Examples:

What did I enjoy about school?
What scared me?
What did I wish I’d known from Day 1?

This will help you get back into the mindset of someone struggling with school issues of all kinds and you’ll start to get a feel for their concerns and worries.

2 Restore your focus

Once you’ve started to understand the general feelings of your readers, allow your mind to focus back on your original topic of Study Skills. From your new perspective, what questions would you ask? What would you want to know? Is this really a “Studying” issue or is it more about Time Management or being able to work without distractions or being paralyzed by the fear of not doing well?

3 Be your audience

Write each question on a separate sheet of paper; don’t stop until you have at least ten and preferably more. Stay in the mindset of your readers until you feel you’ve asked every major question that concerns them.

4 Take a step back

Put your pile of question aside for a few hours, overnight if possible. Don’t consciously think about them; just go about your day as usual. Give your subconscious time to process them without any further prompting from you. If new questions come to mind jot them down somewhere safe and then forget about them.

5 Get out your pen and write

When you’re ready, sit down with your pages of questions and simply start to answer them. Writing your answers by hand can give you access to ideas that might be missed if you type them. Don’t edit yourself at this stage. Using Speech to Text software or a digital recorder can also be helpful in bypassing the internal editor.

Imagine someone sitting in front of you asking for advice and just talk to them. Keep your tone natural and conversational and stay with the question-and-answer format.

6 Edit lightly

Trust your first instincts. Proof-read and correct any obvious errors, but don’t do any major editing until your piece has had time to “sit” for a while. Again, leaving it overnight will give you a fresh perspective the next time you look at it, but even if your deadline doesn’t allow for that it’s important to give yourself a break from it.

When you’re pushed for time, writing several articles at one sitting can create enough change of focus to make you “forget” the one you’ve just written.

7 Polish it up

Short articles are unlikely to need major editing if you’ve written them as described here. They will flow easily and naturally already and having each Q & A on a separate sheet makes it easier to select only the ones you want. Your job now is to put them in a reasonably logical sequence and make sure they’re understandable and that the reader is led smoothly from one question and answer to the next.

8 Top and tail it

Write a brief introductory paragraph as a “teaser” for the main article. Many article directories now put the first paragraph of each piece into RSS feeds which are picked up by other websites, so you’ll want to make sure that your two or three major keywords appear at least once in that first paragraph.

Write another short paragraph to summarize the major points of the article and provide some ideas for the reader to explore the subject further. Don’t of course forget your own resource box: use the format <a href=”http://www.SubmitYourNewArticle.com”>SubmitYourNewArticle.com</a> for your link, so when your article is converted to html your link will automatically be live.

9 Submit it!

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Make Your Headline Shine

The home page of any site is the key web page, especially if it is where you want a person to take some action, such as buying something or subscribing to something.

So, one of the great ways of building momentum, and also increasing the number of people who act on this, is by creating some urgency. There are many different ways in which this urgency can be created, and below are just a few:

  1. Provide them with an offer for a limited period of time.

  1. Offer limited supplies of a particular product.

  1. Offer them seasonal specials.

  1. Why not offer them a free gift when they subscribe or pay for a particular item.

  1. Daily deals – this is a great way of bringing in customers.

However, just a word of caution when using these types of tactics: It is important that you are both credible and honest with the visitors to your site. So if you are saying that an offer expires on a particular date or at a particular time, then make sure that it does. Just imagine how bad it would look if someone came back to your site the day after, only to find the offer still in place.

But there are other ways in which you can imply urgency on your site. You could show a page with the prices, and that they are the best prices to be found on the web as at that time. With this method you are not providing a time limit or a limit on how much of the product is available. But by using a time stamp, you are also implying that the prices on these products could increase at any time.

The whole idea of this method is so that you get people moving. So those who would normally be sitting on the fence will actually do something and make that all important purchase.

But above all, you can sell with urgency as long as you do it with integrity, or you may do more damage than good.

Headlines: How To Write Them

So just how you go about writing a great headline? It’s quite simple really. What you need to do is spend less time stressing about how to write your headline, and more time on figuring out what it should say.

Even if you say the wrong thing beautifully, it is not going to do you any good, but if you happen to say the right thing with poor wording, then this will help you much better in the long run.

Unfortunately, there are plenty of copywriters out there today who will give way to their own egos. These are the types who want to show everybody else what wonderfully talented copywriters they are. So, it is important that you put your ego aside and spend time deciding what your headline is going to say.

So just how do you know what to say?

It is more important that you focus your mind on the desires and wants of your target audience, rather than on either the product or service that you are trying to sell.

Why use hundreds of words when 1 or 2 will suffice? It should also be deeply engaging, interesting so that it excites those that come to your site. It should actually make them sit up and say “yes” to what you are offering.

So if you keep all of this in mind, then you are on your way to producing a great headline.

Evaluatiing Your Headlines

When writing any copy, it is important that the headline you have at the top will set the tone for your whole site. In fact, this is the most powerful text on any page.

So if it should fail to do what is required of it, then nobody is likely to even bother reading the body text. But no matter how many times you write and then rewrite the main heading for a page, you should test it.

The best way of doing this is by writing the best headline you can at first, and then write some alternatives instead. There are plenty of services on the web, such as Vertster.com, which can help you to test for the winner.

The headline on any web page is the key to engaging both the attention and interest of the visitors to that site. It only takes a few selected words, which can result in a huge impact on page conversion rates.

So keep testing what you have with alternatives until you find the right one.

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