Make Your Headline Shine
The home page of any site is the key web page, especially if it is where you want a person to take some action, such as buying something or subscribing to something.
So, one of the great ways of building momentum, and also increasing the number of people who act on this, is by creating some urgency. There are many different ways in which this urgency can be created, and below are just a few:
Provide them with an offer for a limited period of time.
Offer limited supplies of a particular product.
Offer them seasonal specials.
Why not offer them a free gift when they subscribe or pay for a particular item.
Daily deals – this is a great way of bringing in customers.
However, just a word of caution when using these types of tactics: It is important that you are both credible and honest with the visitors to your site. So if you are saying that an offer expires on a particular date or at a particular time, then make sure that it does. Just imagine how bad it would look if someone came back to your site the day after, only to find the offer still in place.
But there are other ways in which you can imply urgency on your site. You could show a page with the prices, and that they are the best prices to be found on the web as at that time. With this method you are not providing a time limit or a limit on how much of the product is available. But by using a time stamp, you are also implying that the prices on these products could increase at any time.
The whole idea of this method is so that you get people moving. So those who would normally be sitting on the fence will actually do something and make that all important purchase.
But above all, you can sell with urgency as long as you do it with integrity, or you may do more damage than good.
Headlines: How To Write Them
So just how you go about writing a great headline? It’s quite simple really. What you need to do is spend less time stressing about how to write your headline, and more time on figuring out what it should say.
Even if you say the wrong thing beautifully, it is not going to do you any good, but if you happen to say the right thing with poor wording, then this will help you much better in the long run.
Unfortunately, there are plenty of copywriters out there today who will give way to their own egos. These are the types who want to show everybody else what wonderfully talented copywriters they are. So, it is important that you put your ego aside and spend time deciding what your headline is going to say.
So just how do you know what to say?
It is more important that you focus your mind on the desires and wants of your target audience, rather than on either the product or service that you are trying to sell.
Why use hundreds of words when 1 or 2 will suffice? It should also be deeply engaging, interesting so that it excites those that come to your site. It should actually make them sit up and say “yes” to what you are offering.
So if you keep all of this in mind, then you are on your way to producing a great headline.
Evaluatiing Your Headlines
When writing any copy, it is important that the headline you have at the top will set the tone for your whole site. In fact, this is the most powerful text on any page.
So if it should fail to do what is required of it, then nobody is likely to even bother reading the body text. But no matter how many times you write and then rewrite the main heading for a page, you should test it.
The best way of doing this is by writing the best headline you can at first, and then write some alternatives instead. There are plenty of services on the web, such as Vertster.com, which can help you to test for the winner.
The headline on any web page is the key to engaging both the attention and interest of the visitors to that site. It only takes a few selected words, which can result in a huge impact on page conversion rates.
So keep testing what you have with alternatives until you find the right one.